Earlier this year, results from an annual survey by the American Society of Plastic Surgeons revealed that the most popular cosmetic procedure in the United States in 2014 was not plastic surgery, but the minimally invasive cosmetic Botox®. New Jersey patients who come to Dr. Robin Levin’s South Jersey Skin Care & Laser Center for their Botox® treatments should know that they’re not alone. More than 6.5 million people chose last year to have their wrinkles smoothed by Botox® or similar cosmetics, such as Dysport®. These injectable cosmetics temporarily prevent wrinkles from showing by blocking nerve impulses that would otherwise cause wrinkle-revealing muscles to contract.
Botox® is FDA approved to treat lines that form on the forehead, primarily known as glabellar lines, which frequently appear as an “11” between the eyebrows, and to treat the fine web of lines that fan out on the side of either eye, known as crow’s feet. Other cosmetic uses have been developed, too, but haven’t been officially recommended by the FDA.
Botox®, Dysport®, and other such cosmetics—often collectively referred to by the technical-sounding name of “neuromodulators”—far surpassed the next most popular procedure of 2014: soft-tissue fillers, which were used by about 2.3 million people to fill in wrinkles and add volume back to hollow or sunken areas of the face.
To be precise, 6,673,608 neuromodulator sessions were reported for 2014, which represents a 6 percent increase in the procedure over 2013’s numbers, and a staggering 748 percent increase over 2000’s numbers.
Part of that leap forward can be attributed to more men seeking out cosmetic treatments, owing to a growing male focus on putting a youthful face forward into the highly competitive workforce, as well as other factors. In South Jersey, dermatology experts are seeing more interest from men investing in their skin health and aesthetics, which has led to what some media outlets have described as a “bro-tox” trend.
Others have described the jump in male Botox® popularity as a “Menaissance.” No matter the clever name industry watchers are applying, the shift has been happening,
One of the reasons for the continuing increase in the popularity of Botox® among men and women alike may be how easily the cosmetic can be administered. Skilled and trained experts focusing on both safety and aesthetics, like those at South Jersey Skin Care & Laser Center, can perform the procedure in as little as 15 minutes, and there’s essentially no recovery time to plan for. Many people return to their daily routine, from work to social activities, on the same day as they get Botox®.
Another reason for its popularity is the fact that Botox® is minimally invasive, taking years off of a person’s appearance without the need for any surgery. Many New Jersey patients who do not want to face the risks, recovery time, or scars of a more invasive lift turn to Botox® to get the results they’re looking for.
Botox® can also be tailored to the individual, since some men may want to address their glabellar lines on their forehead, but leave the crow’s feet on the sides of their eyes. Getting a look that’s more “refreshed” seems to be a common male goal, as many men who opt for Botox® say that they want to regain a relaxed look that’s not overdone. The idea is to not erase the signs of aging, but to soften them. Just a few wrinkles and gray hairs seem to be preferred over none at all.
Neuromodulators can also be combined with those aforementioned dermal fillers to bring about an overall balanced look, customized to each patient’s unique facial structure, aging, and desired goals.
Call (856) 810-9888 to learn more about Dr. Robin Levin, South Jersey Skin Care and Laser Center, and Botox®. New Jersey residents and visitors are also welcome to stop by one of two offices: 101 Gaither Drive in Mount Laurel or 856 S. White Horse Pike, Suite 6, in Hammonton.